Ark Park attendance is estimated to be no more than 640,000 visitors in its best year, down from 1.24 million, according to a
report by Tom Loftus in The (Kentucky) Courier-Journal. That is not as bad as it appears – or as good as it appears, depending how you look at it – considering that the project has been scaled back from $172.5 million with many additional attractions to $73 million without.
The Kentucky Secular Society obtained a redacted copy of a report by Hunden Strategic Partners, of Chicago, through the Kentucky Open Records Act and distributed a press release to a handful of reporters. According to the press release, Hunden examined two scenarios: a "mainstream approach" and a religiously based approach "that may represent a specific viewpoint more associated with the Creation Museum." The religiously based approach would net an attendance of 325,000 in the first year, a maximum of 425,000 in the third year, and then a decline to 275,000 by the tenth year. Ken Ham of Answers in Genesis had said in October that "the full-size Noah's Ark, when it opens in 2016, is estimated to attract up to 2 million visitors a year," but this estimate was probably based on the earlier proposal. Hunden also estimates a "fiscal impact" of $4.9 million, kind of a paltry return on a total tax-incentive package of $18.25 million.
Hunden also points to a steady decline in previous attendance at the Creation "Museum," including a projected steep decline in 2014, but the precise figures have been redacted. I cannot tell from the wording whether to credit the report or the Kentucky Secular Society, but the press release claims that the attendance dropped precipitously after the
debate between Ken Ham and Bill Nye in February.
Ed Hensley of the Kentucky Secular Society notes in the KSS press release,
The Hunden Report adds more evidence that the Commonwealth of Kentucky made the correct decision in rejecting the Ark Encounter application for tax incentives. Ken Ham, Ark Encounter, and Answers in Genesis are currently threatening to sue the Commonwealth for the right to have tax-supported religious discrimination in employment. We should consider the contrasting claims of the Hunden report while evaluating their threats.
See
here for an article on the threatened lawsuit and
here for an article on the Ark Park's hiring practices.
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Acknowledgment: Thanks again to Alert Reader for forwarding the press release.
64 Comments
gdavidson418 · 21 January 2015
eric · 21 January 2015
As a veteran of independent assessments of other people's work, I can say that there's absolutely nothing noteworthy about seeing an internal estimate that is significantly more optimistic than an independent one. Particularly when the assessment is geared toward selling some product or getting support. We can bash Ham about a lot of things, but frankly I don't see anything particularly 'fundamentalist' or 'religiousy' about this result. In this instance, he is being neither more (nor less) unintentionally biased (and perhaps intentionally manipulative) than any other secular buisnessperson. The fact that he is within an order of magnitude of the independent assessment means he's probably less biased than the banking industry is when they do assessments of the impact of government regulation. :)
Mike Elzinga · 21 January 2015
Take a look at this video over at the Ark Encounter site.Just a few minutes into the video we see something interesting even as they tell us about the drawings.
Using the HD setting you will note some white columns next to Ham that say "Easy-Pour" on them. Guess what those are.
They then go out to the construction site and show us the beginnings of the concrete and steel towers that will support the ark.
This is surely an accurate replica of what Noah built. Noah must have had the cranes and the off-site mortise-and-tendon cutting machines for those composite wooden beams.
Keep listening to subsequent videos and note that Ham is keeps insisting that they have the right to discriminate in hiring. He even admits to the shell game with his reorganization of the ownership of the project.
Just Bob · 21 January 2015
Mike Elzinga · 22 January 2015
Dave Luckett · 22 January 2015
It's interesting to speculate where this whole project will be in, say, ten years. Wooden structures typically require high maintenance, and the larger they are, the more maintenance they require per volume. Wood shrinks, warps, buckles and twists, if it's out in the weather, and the net effect on the structure is proportionally greater over size of the members.
I wonder what pest control measures Ark Park is taking? Did Noah have access to Divine dieldrin? I know that any wooden structure hereabouts that's in contact with the ground would be punk within a few years unless really serious pesticides were used to protect it from termites. Not to mention borers, woodworm and dry rot. Fungal attack, too.
On the gate figures projected, I would bet that it would become impossible to keep the thing up after less than ten years. It would then fall apart, slowly, thus becoming a wonderful metaphor for the fate of fundamentalist religion. Or the county, or someone, would require its safe demolition - which would be an even better one.
Because fundamentalist religion is on the way out now. Too many people have now have seen enough of what it does.
stevaroni · 22 January 2015
Dave Lovell · 22 January 2015
Frank J · 22 January 2015
eric · 22 January 2015
mattdance18 · 22 January 2015
The attendance projections were always preposterous, and they still are. The Creation Museum has never had a half-million visitors in any single year, and in 2012 (as far as I'm aware, the latest year whose numbers have been released; if anyone has more recent figures, I'd love to see them), there were fewer than 300,000 visitors. They've put in a zip-line to draw tourists in. (Because zip-lines are a good reason to do make a trip to Kentucky?... Okayyyyy....) To claim that the Ark Encounter will get more than 600,000 is silly, and to claim that it will get more than a million is outright laughable.
Ham claims that the Ark will get more visitors, because the Ark is more generally accessible. I guess the reasoning is something like "everybody knows the story of Noah's Ark." Well, fine, the story is indeed extremely well-known, even by people who aren't creationists or even Christians. But will that really translate into such higher attendance? Will throngs of non-creationists and/or non-Christians flock to a glorified petting zoo just because they are aware of a Bible story? especially when they also know that said petting zoo is affiliated with a creationist ministry? and when they can certainly expect a hefty dose of creationist propaganda and/or proselytism while visiting?
Give. Me. A. Break.
I remain convinced that the Ark Encounter is nothing more than a money laundering scheme to help a financially sinking ministry stay afloat.
Just Bob · 22 January 2015
Just Bob · 22 January 2015
mattdance18 · 22 January 2015
Doc Bill · 22 January 2015
Didn't Hambo cut back on the project? I seem to recall the original concept had the Ark, petting zoo, Tower of Babble, Plagues of Egypt ride, Bible village and "strolling" attractions, plus gift shops, concession stands and so forth.
Still, only one ride that doesn't sound all that exciting: a bucket on a track that winds its way through rooms - river of blood room, frog room, bug room and a few more horrors. Nice.
I mean, what is there to DO at the Ark Park? It sounds like a very boring, horrible place to go. And it goes downhill from there.
They might get the morbidly curious the first year but year two will be attended only by tumbleweeds and crickets.
eric · 22 January 2015
Just Bob · 22 January 2015
Paul Burnett · 22 January 2015
callahanpb · 22 January 2015
Over a million visitors per year (thousands per day) isn't crazy for a popular theme park, but what would make this one so popular?
As an ordinary business proposal, it would be risky. Outside of the YEC community, there is not all that much interest in Noah. Did they do any comparisons to openings of other specialty theme parks, or just pull the number out of thin air?
eric · 22 January 2015
Mike Elzinga · 22 January 2015
callahanpb · 22 January 2015
mattdance18 · 22 January 2015
ashleyhr · 22 January 2015
Oh Dear:
https://answersingenesis.org/ministry-news/ark-encounter/propaganda-war-against-the-ark/
mattdance18 · 22 January 2015
Just Bob · 22 January 2015
MJHowe · 23 January 2015
"The Devil's always on the job". Yep, maintain the fear of the boogieman and keep the dollars rolling in.
ksplawn · 23 January 2015
Frank J · 24 January 2015
Just Bob · 24 January 2015
JimboK · 24 January 2015
Just Bob · 24 January 2015
W. H. Heydt · 24 January 2015
phhht · 24 January 2015
Doc Bill · 24 January 2015
Henry J · 24 January 2015
From Iowa? But that was only carved out of the Louisiana Purchase century before last. Shirley the devil's been giving idle hands things to do longer than that? ;)
stevaroni · 24 January 2015
Just Bob · 24 January 2015
...and don't call me Shirley!
Matt Young · 25 January 2015
Ken Ham claims here that the law allows the Ark to discriminate on the basis of religion in hiring. But if you read carefully, you will find that he is conflating AIG, the non-profit, with the for-profit Ark Park. He claims that the Ark Park has so far not hired anyone, because they are still building the model. So we get back to the same thing that we pointed out before: They are laundering employees through AIG; that is, if the Ark Park has no employees, then persons hired by AIG must be working on the construction of the model. Will the for-profit Ark Park then be built entirely by employees of a non-profit organization? Will the for-profit Ark Park be built entirely by employees who have been screened on the basis of religion? Will the Ark Park have no employees until the day it opens? That is what it sounds like from here.
mattdance18 · 25 January 2015
eric · 26 January 2015
DS · 26 January 2015
Just Bob · 26 January 2015
IANAL, but I think that on the job, before the public, Ark Park would have every right to insist that employees adhere to the company line in appearance, dress, speech, deportment or whatever -- IF that were made clear in hiring. They would, in a sense, be hired to play a part, or be a character, much as Disneyland strolling princesses are. But that doesn't mean that AP could discriminate in hiring on the basis of religion if the prospective employee was otherwise capable of, and willing to, play the part on the job. I don't think AP, a for-profit company, could get away with making all employees sign their statement of belief, or even asking about their religion.
And assuming Ham swallows his bile and institutes fair hiring practices in order to get the park actually open, I foresee his real legal trouble arising when he tries to fire an otherwise good employee for having a 'satanic' tattoo that the public never sees, or for praying toward Mecca on his own time in the break room, or for expressing 'evolutionary views' privately, off the job.
TomS · 26 January 2015
eric · 26 January 2015
harold · 26 January 2015
eric · 26 January 2015
harold · 26 January 2015
Dave Luckett · 27 January 2015
Dave Luckett · 27 January 2015
For an excellent description and legal commentary from a Canadian judge on the various mad pseudo-legal fictions adopted by various litigants attempting to avoid their legal responsibilities, see:
http://www.albertacourts.ab.ca/jdb/2003-/qb/Family/2012/2012abqb0571ed1.pdf
It would seem that judges the world over, having seen it all, develop a bone-dry sense of humour. This is a fine example of one.
eric · 27 January 2015
harold · 27 January 2015
harold · 28 January 2015
Henry J · 28 January 2015
So the solution is to be consistently inconsistent?
Or would that be inconsistently consistent?
harold · 29 January 2015
callahanpb · 29 January 2015
harold · 29 January 2015
TomS · 29 January 2015
Michael Fugate · 29 January 2015
There is this Carl Werner guy - an MD - who claims fossils are actually modern animals with different names. It is a conspiracy by paleontologists.
Dave Luckett · 29 January 2015
Michael Fugate · 29 January 2015
The ends justify the means - the motto of those who have no doubts they are right and of course God is on their side (or are they on God's side?).
gdavidson418 · 30 January 2015
Frank J · 30 January 2015
TomS · 30 January 2015